In order for a video to be effective, it must at least convince viewers to seek out more information about your services and consider your company for the services they need. This is where many video marketing companies fail, they create videos that are not effective and do not convert viewers into customers.
Many video marketers think that just because a video is a high-quality production or is entertaining that this will be enough. The truth is, while an entertaining video, even of lower production quality may be enjoyable to watch, it does not convince viewers to take action.
While there is a place for simple or entertaining videos, overall video marketing success is achieved by providing viewers with the information they are looking for and by providing a sense of trust in knowing that you or your company are the best available solution for what they want or need.
Our “results based” video marketing strategy begins with our powerful scripting formula that has been thoroughly developed over time and proven to cause more viewers to take action such as seeking out more information or requesting a meeting. We are able to track these actions, making it much easier for you to not only gauge their interest but to be able to have your sales team follow up these warm leads.
Along with our proven scripting formula, our team will plan your entire video production. From filming to content, we make sure everything fits together for the best possible success with the end result being an impressive, highly converting production video that will provide information, build trust and bring you more business.