Proper design is too often overlooked or misunderstood by companies and small businesses as well as by many professional designers. When it comes to business, utilizing designs that are beautifully artistic is not enough. Design for business takes on an entirely different approach than many other types of design.
There has been a lot of research into the relevant factors of designing for business. Each business is unique and requires thorough attention to detail through the appropriate research and development in the designing process, rooted in strong conceptual foundation.
Our design team has extensive training and experience in business design project with countless happy customers under their belts.
In business, the power of branding cannot be underestimated. What is a brand? A logo? A name? A set of colors, fonts, and icons? A tagline? An experience? A brand is ALL of these things. Branding is the sum of every tangible and intangible connection someone has with your business.
Developing a brand can be likened to making music, like creating the perfect song. With music, it’s the percussion, the instruments, the voice…all coming together to make a song unique. The same goes for branding – colors, tone, images, typography etc. All these elements coming together to represent the brand.
Through branding, your brand identity is formed. Brand identity refers to the visual components that make a brand identifiable. After successfully forming your brand identity, you begin to build brand resonance. Brand resonance happens when the values and beliefs of a brand align with the values and beliefs of an individual. It’s all about putting out there what you believe as a business and attracting the people that believe the same.
Good design utilizes sound design principles, are modern and professional and are easy to consume. Good branding communicates layer and nuance. It makes an emotional connection and creates more opportunities to be memorable.
While branding encompasses the entire perception a person has with your business, brand identity specifically refers to the visual components that make your brand identifiable. Powerful, authentic branding boils down to connecting with your audience in a meaningful way.